At the intersection of cutting-edge technology and immersive design, the Rubix pavilion redefines the exhibition experience by seamlessly blending architectural form with dynamic digital environments. Designed as an adaptive spatial ecosystem, the pavilion encapsulates a three-zone concept, balancing collaboration, innovation, and engagement.

Architecture: A Shell that Encapsulates Digital Interaction
The design revolves around a monolithic shell, which houses the media core, storage, and meeting room while dynamically folding to shape the AI Lab area. This shell functions as both a structural framework and a digital interface, integrating media panels and interactive displays within its surfaces.

Programmatic Layout: The Three Zones
The AI Lab: A high-tech space where continuous screen panels form an immersive environment, showcasing a looping particle simulation driven by brand data. The architecture here blurs the lines between digital and physical, creating an evolving visual narrative.
The Partnerships Powerhouse: Designed as an open, agora-like space, this area serves as a networking hub where industry leaders, innovators, and partners meet. Standing screens and interactive demos drive conversations, transforming the space into a dynamic marketplace of ideas.
The Meeting Room: A semi-enclosed space designed for in-depth discussions, offering a balance between privacy and visibility, ensuring that critical conversations take place within a structured yet engaging setting.

Experiential Flow: A Hierarchical Navigation System
The pavilion’s floor design acts as an interactive map, guiding visitors through a hierarchical branching system—from broad sector themes down to specific products. The strategic placement of demo podiums around the periphery not only creates a sense of enclosure but also encourages visitors to engage and linger, fostering deeper exploration.