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Fada [ Immersive Experiences ]

Unit / 

Spatial Forces

Krypc Retail World

An Immersive Retail Experience inspired by highly stimulating urban experiences.

Category

January 31, 2024

Date

Area

sqm

In the Krypc Retail World, we’ve reimagined the retail experience as a journey of discovery and immersion. Inspired by the vibrant neon glow of Tokyo and the electrifying energy of Times Square, Krypc’s central space pulses with life—a dynamic forest of brands and displays where products are waiting to be discovered by wandering visitors.

Amidst the sensory overload, key products are subtly embedded, inviting shoppers to explore and uncover hidden gems as they move through the space.

At the perimeter of the Krypc central hall, teleportation gates serve as portals, whisking users away to distinct brand environments, each offering a unique and tailored experience. Shoppers can move seamlessly between these immersive brand worlds and return to the central hall to continue their journey.

Project Team

Firas Safieddine
Krzysztof Galant
Antonio Lopes

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